Discuss how to create an effective social media and Google Search strategy AND campaign to derive meaningful business insight.

Create a social media and Google Search strategy that reflects overall business objectives.

Based on social media and Google Search strategy, we will create a campaign to execute various strategies.

Review strategies and campaigns live to ensure proper setup.

Determine the best collateral to use on respective platforms based on objectives specified in the strategy

Review the results of your latest campaign

Analyze the results of your campaign

Tie the campaign metrics to business success metrics

Derive meaningful business insights

Optimize parameters and results for the next campaign

And much more...